Business Communication 2.0

     Communication is the process of transferring information and meaning between senders and receivers, using written, oral, visual, or electronic channels. The essence of communication is sharing so to provide data and information that will benefit both sender and receiver. Technology is advancing at such a rapid pace nowadays that is has affected communications within businesses dramatically leading to what is referred to as Business Communication 2.0. This refers to the new way of communication which no longer is restricted to what use to seem as a one-way communication with upper management issuing orders to lower level employees or relaying messages without much feedback.  Now with the availability of these new technologies the recipient of messages is not simply a receiver but an active person in the conversation. This opens up many channels of communication within a business allowing for more benefits such as projects not just becoming a planned projects where managers strictly dictate orders to employees but more of a reactive environment to converse best possibly approaches to tasks needed to be done.

    One example of this Business Communications 2.0 is the use of social networking technologies. They are redefining the way team communication is handled by completely removing geographical and organization boundaries. Erasing geographical boundaries makes it simple for employees to share information with people without needing face-to-face interaction. Allowing for participants to communicate before an organized event takes place also guarantees more productivity. Social networks such as Facebook, LinkedIn, and Xing have started to play bigger roles in some companies who use these network technologies to form "virtual communities" that link employees with other employees throughout the company, customers, and suppliers. The biggest advantage of a social network is that it allows for companies to form the most efficient teams for a task no matter where an employee or possible recruit is located.

     Social Networking is just one of many network technologies that has helped redesign the way many companies communicate and as you can see it allows for greater effectiveness for tasks and easier communication through an entire company especially one that may be located all throughout the world. As technology continues to progress as it already has so rapidly it seems that it can only benefit the business world positively and communications throughout businesses will continue to evolve as we see companies adapting to the use of new network technologies.

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Social Networking Sites for Business